Dyson Steering Wheel Project:  Second year studio

This project explores how Dyson’s design principles can be applied to a new product category, creating a seamless extension of the brand. The design is inspired by Dyson's core principles of form, colour, and air manipulation, drawing influence from their Airblade Wash+Dry . This concept reimagines these elements in the creation of a steering wheel specifically designed for the high-end sports car market.

Materials: Stainless steel, ABS, leather, electrical

Dimensions: 13.5”L x 8”H x 4”D

Year: 2022


© 2025 Kyle Allan
@kylealln